Traffic Source Dashboard

The Traffic Source dashboard is designed to allow the user to view their stats daily per traffic source and program.

This article takes you through the dashboard and how to get the most out of it. The article is split as following:

• Dashboard Overview
• What you Need
• Dashboard Structure

Tip: For an optimal view of the dashboard, hide the left sidebar and set your page zoom at 90%.

Dashboard Overview

By default, the dashboard shows data for this month and all your current accounts and traffic source. Use the filters to view performance for a specific traffic source or period. Unlike the Home Page or Accounts Dashboard, visualizations can be filtered by date, allowing you to select any time period you'd like to take a closer look at.

By default the data type is set to Total so you can see all your overall figures, but you can set the data type to be Routy if you wish to see the traffic source breakdown based on Routy data only (conversions coming from Routy links).

What you Need

Below is what you need for the dashboard to work at its full potential:

• Add your affiliate accounts to Routy
• Add your traffic sources to Routy
• Pass traffic through Routy links OR map tracking profiles to traffic sources (we recommend both)

Data Type

You can toggle this dashboard to show a breakdown of traffic sources based on two different data types:

• Routy data - Data only coming through Routy links and for programs who offer click ID reporting or postbacks

• Total data - Data extracted from affiliate programs (tracking profiles mapped to traffic sources) 

Dashboard Structure

The dashboard is split into three sections:

• Overall Metrics
• Traffic Source Breakdown
• Account Breakdown
• Daily Trends

Overall Metrics

These visualizations simply shows your overall KPIs based on your selected filters.

Traffic Source Breakdown

This table allows you to view your clicks, visits (clicks extracted from the affiliate program), signups, FTD, Qualified Players etc. by traffic source. To dig deeper into a traffic source, press it, and it will filter the whole dashboard for that traffic source.

Account Breakdown

This table allows you to view your clicks, visits (clicks extracted from the affiliate program), signups, FTD etc. by account. Similarly to the traffic source table, you can press the account or program name to filter the dashboard for it.

Daily Trends

This visualization shows Routy clicks, FTDs and total commission per day for the selected period, to show you the progression of your numbers.