Routy Insights Dashboard – Routy

Overview

The Routy Insights Dashboard provides detailed insights into the performance and value of traffic passing through Routy links. It helps you understand how your traffic converts into players, deposits, and revenue, while highlighting opportunities to scale high-performing brands and traffic sources or address declining performance.

This dashboard only includes conversions generated through Routy links and programs that support postback or dynamic variable reporting, ensuring accurate click-to-player attribution.

Summary

Summary Metrics

The Summary Metrics section provides a quick snapshot of overall performance within the selected filters and time period.

Key metrics include:

Clicks
Signups
FTDs
Qualified Players
Total Commission
Deposits
Net Revenue
Click to FTD Rate

These metrics give an immediate overview of traffic volume, conversion performance, and revenue generation.

Daily Conversion Metrics

The Daily Conversion Metrics chart shows how traffic converts over time by tracking:

Clicks
Signups
FTDs
Qualified players

This visualization helps identify trends in traffic volume and conversion performance, making it easier to detect spikes, drops, or changes in player acquisition.

Daily Money Metrics

The Daily Money Metrics chart shows the financial performance of your traffic on a daily basis.

Metrics include:

Deposit Amount
Net Revenue
Total Commission

This section helps connect traffic activity with actual revenue generation and can highlight high-value days or unusual deposit spikes.

Performance Breakdown

The Performance Breakdown tables analyze traffic performance across multiple dimensions including brand, country, and traffic source.

Each table provides detailed metrics such as:

clicks
signups
FTDs
deposits
net revenue
commission
conversion rates

These breakdowns help identify which brands, markets, and traffic sources generate the most valuable players and where optimization opportunities exist.

Performance Insights

Rising Stars

The Rising Stars section highlights brands with high earnings per click (EPC) but relatively low traffic.

These brands are strong candidates for increased traffic allocation since they are generating strong returns with limited exposure.

Traffic Sinkers

The Traffic Sinkers section identifies brands receiving high traffic but generating low EPC.

This may indicate poor conversion performance or low player value and can help identify placements that may require optimization or reduced traffic.

Week-over-Week Performance Changes

These tables compare performance over the last 7 days versus the previous 7 days.

They highlight:

brands with significant changes in FTDs or commission
traffic sources gaining or losing momentum

This helps you quickly detect shifts in performance and respond accordingly.

Conversion Rate Winners and Losers

This section highlights brands and traffic sources with the largest changes in conversion rate between the last 7 days and the previous week.

Use this to identify improving placements or traffic sources where traffic quality may be declining.

Cohort Analysis

This section analyzes player value based on the month when the player first clicked a Routy link.

It tracks:

Total Deposits
Net Revenue
Total Commission

This allows you to evaluate how traffic acquired in different periods performs over time and helps identify campaigns that produced long-term value.

Player Breakdown

This section lists of your top 100 players generating deposits and net revenue. Press on a click ID to view the player's deposit and net revenue trends, or press More Info get a more detailed view.

High Value Players

The High Value Players section identifies players who have generated significant deposits or net revenue.

It separates:

Active high value players who are still generating activity
Inactive high value players who may have churned

These insights help you understand where your most valuable players originate and detect potential high-value player churn.