Report Builder

The Report Builder allows you to analyze your data in detail by creating custom reports tailored to your needs. You can select the columns, filters, and breakdowns you want to see, and save reports for future use. Reports can also be organized into folders to keep your workspace structured.

Reports display data in table format, allowing you to explore individual records and drill down into specific traffic sources, accounts, brands, campaigns, and other dimensions.

You can use the report builder to:

• Build your own Routy reports (referred to as the Performance and Conversion Report on the legacy version of Routy)

• Build your affiliate program reports (referred to as Raw Reports on the legacy version of Routy)

• Save reports you regularly use to revisit them whenever you need them
• Download any reports you create

Report Structure

The Reports section includes the following components:

• Folders - Used to organize reports into categories for easier access and management.
• Saved Reports - Reports you create and save using the Report Builder.
• Build Report - You can build your own report on the fly and save it

Saved reports allow you to quickly return to frequently used analyses without needing to rebuild the report each time.