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Reports Introduction

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Our Reports are where you'll be able to analyse all your data in Routy. To access them, you can press the Reports button in the Routy header. You will find four types of reports depending on what you want to understand.

Report Types

Our Reports are split into two types:

Report TypeDescription
Report Builder

Create custom reports by selecting the metrics and dimensions you want, or use preset reports provided by Routy.

Data is displayed in a structured table so you can analyze performance across accounts, traffic sources, and campaigns.

Dashboards

Dashboards present your data in visual summaries that highlight trends, performance, and key insights across your affiliate activity. 

They provide quick, actionable views of your data through charts and widgets focused on specific areas such as accounts, traffic sources, campaigns, and user behavior.

 

Dashboard Types

Routy has two types of dashboards:

Reporting DashboardsBusiness Intelligence Dashboards
  • Focus on raw performance data and accuracy
  • Show stats exactly as they come from affiliate programs
  • Used to monitor performance and identify trends
  • Focus on analysis and insights
  • Combine and process data to surface patterns, value metrics, and behavioural insights
  • Used to optimize decisions and strategy

 

Below is a summary of what each dashboard offers:

Report NameReport TypeDescriptionUse Cases
Account DashboardReporting - Program DataMonthly view of key performance metrics by affiliate account using data pulled directly from connected affiliate programs.
  • Monitor account performance across programs
  • Compare revenue trends month-to-month
  • Identify top performing affiliate accounts
Traffic Source DashboardReporting - Program Data / Routy DataView performance by traffic source with the ability to toggle between overall program statistics (requires tracker mapping) and data tracked through Routy links.
  • Compare Routy tracked traffic vs total program data
  • Identify top performing traffic sources
  • Detect gaps between tracked and untracked traffic
Routy Insights DashboardBusiness Intelligence - Routy DataHigh-level summary of performance across all Routy links with insights into player value, retention trends, high value player churn, and other key metrics.
  • Understand player value across traffic sources
  • Identify retention trends
  • Detect churn among high value players
Page Level Dashboard (Module)Business Intelligence - Routy DataBreaks down performance by site page to show how different pages contribute to clicks, registrations, deposits, and revenue.
  • Identify high converting pages
  • Optimize page placement and CTAs
  • Compare performance of review pages, guides, and landing pages
Paid Campaign Dashboard (Module)Business Intelligence - Routy DataPerformance breakdown of paid marketing campaigns by channel, showing how paid traffic converts into registrations, deposits, and revenue.
  • Evaluate ROI of paid campaigns
  • Compare performance across channels
  • Scale profitable campaigns
User Engagement Dashboard (Module)Business Intelligence  Routy DataTracks activity and performance by username passed through Routy tracking links, allowing analysis of individual user behaviour and value.
  • Measure engagement of tracked users
  • Identify high value users
  • Analyze retention and activity patterns

Note: Routy data refers to clicks passing through Routy generated affiliate links and conversions received from postbacks or click ID reports

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