Page Level Dashboard

With the Page Level Dashboard you will gain valuable insights into your top-performing brands and optimize revenue generation on every page!

This article takes you through the dashboard and how to get the most out of it. The article is split as following:

• Dashboard Overview
• What you Need
• Dashboard Structure

Tip: For an optimal view of the dashboard, hide the left sidebar and set your page zoom at 90%

Dashboard Overview

The Page Level Dashboard gives you a deeper look at your website's performance. This dashboard only shows you data passing through Routy links. Routy links are the only way for you to get such high quality data.

By default, the dashboard shows data for this month and all your traffic sources. Use the filters to view performance for a specific traffic source or period. Unlike the Home Page, visualizations can be filtered by date, allowing you to select any time period you'd like to take a closer look at.

What you Need

Below is what you need for the dashboard to show data:

• For the page breakdown to work as intended, the tracking pixel must be live on your website
• Affiliate accounts added to Routy
• Affiliate program supports click tracking (i.e. software contains a click report or supports postback)
• Affiliate links added to Routy
• Generated Routy links live on your website

Dashboard Structure

The dashboard is split into three sections:

• Overall Metrics
• Page and Brand Breakdown
• Daily Trends
• Unoptimized Pages
• Hidden Gems

Overall Metrics

These visualizations simply shows your overall KPIs based on your selected filters.

Page & Brand Breakdown

If your traffic source is a website, the page breakdown will show your KPIs for every page of your website. Click on a page to filter the entire dashboard by that page - this allows you to view overall metrics, brand performance, and trends for that specific page. 

Similarly, the brand breakdown - allows you to compare performance between different brands, as well filter the dashboard for that specific brand. Using this you're able to see overall metrics, daily trends, as well as the performance of the brand across different pages on your traffic source.

Daily Trends

This visualization shows conversions and conversion rate per day for the selected period.

Unoptimized Pages

This section highlights pages that have the potential to generate more FTDs. The chart compares the number of FTDs (dark green) currently generated by a page with the estimated additional FTDs (light green) that could be achieved based on brand-level conversion performance.

Click on a bar to view the brand-level breakdown and identify which brands on the page may benefit from improved placement or increased traffic.

Hidden Gems

The Hidden Gems section identifies pages that receive relatively low traffic but generate strong conversion rates. These pages may be overlooked opportunities where increasing traffic could lead to higher FTDs and revenue.

Use this section to find pages that are quietly performing well and consider driving more traffic to them through improved placement, internal linking, or promotion.

Tip: If your traffic source is a website, this dashboard can be extremely powerful. Use the page breakdown table to not only find which content works best, but your best performing brands per page, and optimize accordingly. Use the daily trends graph to monitor how performance has changed.