Reports - Introduction – Routy

Our Reports are where you'll be able to analyse all your data in Routy. To access them, you can press the Reports button in the Routy header. You will find four types of reports depending on what you want to understand.

Report Types

Our Reports are split into four types:

Report Type	Data	Description	Use Cases
Reporting	All account data	Dashboards and reports showing the overall numbers in your traffic sources and affiliate accounts	Quick performance checks How much revenue did I make this month? How did many conversions did I get this week? How are my traffic sources trending?
Business Intelligence	Only Routy data	Dashboards and reports illustrating enriched data passing through Routy links	Deep analysis and breakdowns Where did my drop in conversions come from? Why is my traffic dropping, but revenue staying the same?
Logs	Only Routy data	Shows events at a row level that passed through Routy	Checking if a specific event happened Find list of events sent with Routy
Raw Reports	All account data	Show data as extracted from the affiliate programs.	Full exports for BI or aggregation View and export data as it is provided in the affiliate program

Dashboards

Below is a summary of what each dashboard offers:

Dashboard/Report	Report Type	Data	Use Case
Homepage	Reporting	All affiliate account data	Quick snapshot of overall performance by affiliate program Spot increases/decreases through comparison to previous period
Accounts	Reporting	All affiliate account data	Accurately shows conversions and revenue for a select month by affiliate account
Traffic Source*	Reporting	All affiliate account data	See which traffic sources drive the best results and with which affiliate programs
Page Level Dashboard	Business Intelligence	Only Routy data	See which pages/URLs generate the most clicks or conversions Identify pages that need optimization
Traffic Dashboard	Business Intelligence	Only Routy data	Break down traffic by device, country, operator, or brand Detect unusual traffic patterns
Player Dashboard	Business Intelligence	Only Routy data	Monitor registrations, deposits, and player quality across brands, GEOs and traffic sources Identify revenue coming in from old traffic vs new traffic
Traffic Report	Business Intelligence	Only Routy data	Simple table view of traffic metrics Filter by click date
Conversion Report	Business Intelligence	Only Routy data	Simple table view of conversion metrics Filter by conversion date

* - Select external to see all affiliate account data, choose internal to see only Routy data

Note: Routy data refers to clicks passing through Routy generated affiliate links and conversions received from postbacks or click ID reports

Report Types

Dashboards

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