The Reports section should be used to analyse your data at a deeper level. Here you can see where every single view and click on your traffic source came from. The article below explains:
- Traffic Report
- Conversions Report
Below is a summary of what each report offers:
| Dashboard/Report | Report Type | Data | Date Type | Date Filter |
| Traffic Report | Business Intelligence | Only Routy clicks | Click | Day |
| Conversion Report | Business Intelligence | Only Routy clicks | Conversion | Day |
Traffic Report
This report shows all the clicks on your Routy links, which you can filter by period, traffic source, account and brand. This report can be very powerful when analysed in depth, due to the amount of data it shows you (date and time of click, country, brand and account that received the click, OS, device and more).
To get insights more easily, we recommend using the Traffic Dashboard.
Conversions Report
This report is similar to the Performance report, however it shows all the conversions that came through Routy links. Here a conversion means that after clicking, the user completed at least one step of the journey with the brand (i.e. signup onwards).
Note: Date here refers to the date of the conversion
To get insights more easily, we recommend using the Player Dashboard.
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