Business Intelligence - Traffic Dashboard

The Traffic Dashboard will help you uncover your top-performing markets, brands, and traffic sources, and optimize your business with ease.

This article takes you through the dashboard and how to get the most out of it. The article is split as following:

• Dashboard Overview
• What you Need
• Dashboard Structure

Tip: For an optimal view of the dashboard, hide the left sidebar and set your page zoom at 90%

Dashboard Overview

Below is a summary of what the dashboard offers:

Note: Routy clicks refers to players passing through Routy generated affiliate links

The traffic dashboard gives you total visibility into your traffic - giving you insight into your best performing markets, brands and traffic sources. It is an intuitive dashboard designed to allow you to easily drill down into your traffic performance. In addition, it even contains advanced filters allowing you to segment performance by device, links, and widgets.

What you Need

Below is what you need for the dashboard to show data:

• Affiliate accounts added to Routy
• Affiliate program supports click tracking (i.e. software contains a click report or supports postback)
• Affiliate links added to Routy
• Generated Routy links live on your website

Dashboard Structure

The dashboard consists of:

• Overall Metrics
• Conversion & Conversion Rate trends
• Brand, Market & Traffic Source Breakdown

Overall Metrics

Shows your total traffic related metrics based on your selected filters.

Conversion & Conversion Rate trends

Two graphs showing the daily trend of conversion and conversion rate metrics.

Brand, Market & Traffic Source Breakdown

Three tables showing metrics by brand, market and traffic source. You may click on the brand, market or traffic source to filter the entire dashboard. By using the click-to-filter function, you're easily able to drill down into your performance. We recommend combining these tables with the above visualizations to help you get insights into performance.

Tip: Use the parameter A and B when generating Routy links to segment your traffic further, and find the best performing sections of your page using the filters.