Routy can help you find which areas of your sites are driving conversions and revenue. To do this you simply need to pass an additional parameter.
This article shows you:
- Why track widgets?
- How to track widgets
- Viewing this data
- Additional Tips
Why track widgets?
Tracking conversions and specific widgets from your site can be a great way to optimize your site and pages.
- Promote your best partners on your most valuable sections
- Optimize your site layout to promote your best performing sections - use A/B Testing
- Find how your audience is using your sites
How do I track widgets?
Tracking widgets is extremely easy to set up. When you generate a link in your Accounts page, you will see two text boxes labelled 'Parameter A' and 'Parameter B'. You can input the 'widget name' in either of these two parameters, as shown below.
If your link has already been generated, you can click on the green link icon on the accounts page to open the window above and generate the link with the added parameter.
How can I view this data?
This data will be available only for clicks passing through Routy links. You can view the data in the following reports/dashboards:
- Performance Report
- Conversions Report
- Traffic Insights
- Player Insights
Here you can view data for your widgets and break it down for other dimensions such as country, traffic source, and more.
Additional Tips
Tip #1: Find your best performing site widget
How? In the Performance Report, break down your metrics by Parameter A/B (depending the one you used to add such data) and filter for the specific traffic source you are interested in.
Tip #2: See how brands perform in different sections of your website
How? In the Performance Report, break down your metrics by Parameter A/B (depending the one you used to add such data) and Brand and filter for a specific traffic source
Tip #3: A/B test your product
You can A/B test your product by inserting one generated link for version A, and another generated link for version B. You can view the difference in performance in the Performance Report and compare!
Comments
0 comments
Article is closed for comments.