Tracking widgets on your site

Routy can help you find which areas of your sites are driving conversions and revenue. To do this you simply need to pass an additional parameter.

Why track widgets?

Tracking conversions and specific widgets from your site can be a great way to optimize your site and pages.

• Promote your best partners on your most valuable sections
• Optimize your site layout to promote your best performing sections - use A/B Testing
• Find how your audience is using your sites

How do I track widgets?

Tracking widgets is a super simple process. When you generate a link in your Accounts page, you will see two text boxes labelled 'Parameter A' and 'Parameter B'. You can input the 'widget name' in either of these two parameters, as shown below.

If your link has already been generated, you can click on the green link icon on the accounts page to open the window above and generate the link with the added parameter.

How can I view this data and get the most out of it?

This data will be available in your Performance and Conversions Reports. Here you can view data for your widgets and break it down for other dimensions such as country, traffic source, and more.

Tip #1: Find your best performing site widget

How? In the Performance Report, break down your metrics by Parameter A/B (depending the one you used to add such data) and filter for the specific traffic source you are interested in.

Tip #2: See how brands perform in different sections of your website

How? In the Performance Report, break down your metrics by Parameter A/B (depending the one you used to add such data) and Brand and filter for a specific traffic source

Tip #3: A/B test your product

You can A/B test your product by inserting one generated link for version A, and another generated link for version B. You can view the difference in performance in the Performance Report and compare!