Tracking widgets on your site

Routy can help you find which areas of your sites are driving conversions and revenue. To do this you simply need to pass an additional parameter.

This article shows you:

• Why track widgets?
• How to track widgets
• Viewing this data
• Additional Tips

Why track widgets?

Tracking conversions and specific widgets from your site can be a great way to optimize your site and pages.

• Promote your best partners on your most valuable sections
• Optimize your site layout to promote your best performing sections - use A/B Testing
• Find how your audience is using your sites

How do I track widgets?

Tracking widgets is extremely easy to set up. When you generate a link in your Accounts page, you will see two text boxes labelled 'Parameter A' and 'Parameter B'. You can input the 'widget name' in either of these two parameters, as shown below.

If your link has already been generated, you can click on the green link icon on the accounts page to open the window above and generate the link with the added parameter.

How can I view this data?

This data will be available only for clicks passing through Routy links. You can view the data in the following reports/dashboards:

• Performance Report
• Conversions Report
• Traffic Insights
• Player Insights

Here you can view data for your widgets and break it down for other dimensions such as country, traffic source, and more.

Additional Tips

Tip #1: Find your best performing site widget

How? In the Performance Report, break down your metrics by Parameter A/B (depending the one you used to add such data) and filter for the specific traffic source you are interested in.

Tip #2: See how brands perform in different sections of your website

How? In the Performance Report, break down your metrics by Parameter A/B (depending the one you used to add such data) and Brand and filter for a specific traffic source

Tip #3: A/B test your product

You can A/B test your product by inserting one generated link for version A, and another generated link for version B. You can view the difference in performance in the Performance Report and compare!