Parameter Forwarding on Routy

This article will show you how to forward parameters in Routy. The article here is structured as follows:

• What is parameter forwarding?
• How to forward parameters with Routy
• FAQs

What is parameter forwarding?

Parameter forwarding refers to when a user would like to pass extra parameters in a specific link for enriched data. On Routy we offer parameter forwarding when you set up a link, where you can store the Click ID, Parameter A or Parameter B.

How to add parameters to be forwarded on Routy

1. As usual, you add the affiliate link with the destination URL: https://affiliate.program.com?link=1233&parameter_forwarding={pb} to Routy.

2. Routy then generates a Routy link https://affiliates.routy.app/route/11111?ts=3333

3. To use the parameter forwarding you should add the relevant parameter to the Routy link: https://affiliates.routy.app/route/11111?ts=3333&pb=something_you_wish_to_forward

4. Routy will the redirect the user to: https://affiliate.program.com?link=1233&parameter_forwarding=something_you_wish_to_forward

FAQs

How does the casino (landing page) know about the parameters - are they just appended automatically and stick?

The designated program, i.e. casino, will tell the affiliate where to set the parameter. In our case, the casino will tell the affiliate to add the &parameter_forwarding=XXX to the affiliate link

How do you know what to set as the variable name? Suppose I want to store the keyword under Parameter A, how do I know what to name? Does it vary from site to site?

While redirecting, we read both the source and destination URLs looking for {some_param} and if we find the placeholder in destination and parameter in source, we replace the variable.