Google Analytics Integration – Routy

This article shows you how to to send your conversions from Routy to Google Analytics.

Why link to Google Analytics
Sending conversions from Routy to Google Analytics (GA4)

Why link to Google Analytics?

Google Analytics is a widely used tool to view site analytics
Google Analytics only shows you clickouts - but not conversions
With the Routy integration you can also see your conversions (signups, FTDs) to get a better understanding of conversion rates

Connect Routy to Google Analytics 4 (GA4)

Setting up events on Google Analytics 4

To connect GA4 to Routy, you first need to set up the relevant events on Google Analytics. Follow this guide provided by Google on how to create new events.

Follow the guide provided by Google, or alternatively:

Admin > Events (in the Property section) > Create Event > Create

Add an outbound click conversion event

Following the instructions provided above on how to create a new customised event
Set custom event name as outbound_click
On Operator chose Equals to and fill in outbound_click as Value

Add a sign up conversion event

Set custom event name as lead
On Operator chose Equals to and fill in lead as Value

Add an FTD conversion event

Set custom event name as ftd
On Operator chose Equals to and fill in ftd as Value

Linking Routy to Google Analytics 4

To set up Google Analytics on Routy, all you need to do is enter the relevant traffic source, and under the Google Analytics tab input your Measurement ID and API Secret.

To find your Measurement ID and API secret follow the guides below:

You can then check the events you'd like to send, as shown below.

Note: This is only available for traffic sources of type SEO, PPC and Website.

Resources

Now all your conversions are available in Google Ads.