Connecting Routy to your Ad Platform (Google Ads, Meta Ads etc.) – Routy

This article is a step-by-step guide to show you how to link Routy with your third party ads platform, using Zapier. We will follow these steps:

Creating a webhook on Zapier
Linking the Zapier webhook to Routy
Linking the Zapier webhook to a third party platform (e.g. Google Ads)

Note: Through Zapier, you can integrate with other platforms, such as Meta Ads, Microsoft Ads etc...

Requirements

Routy tracking (Affiliate links need to be Routy links)
If the flow is: Ad -> Top List -> Brand, the Routy pixel needs to be placed on the website
Webhooks enabled on Routy (Expert plan and above)
Zapier account

Creating a webhook on Zapier

1. Go to Zapier home screen https://zapier.com/app/zaps

2. Click the Make A Zap button

3. On the App Event search input type “Webhooks” and choose “Webhooks by Zapier”

4. As Trigger event choose “Catch Hook” and click Continue

5. Click the “Copy” button to copy the Custom Webhook URL to clipboard. Click Continue

Linking the Zapier webhook to Routy

1. Go to your Routy account and go to Tracking > Traffic sources

2. Select your traffic source

3. Click on the Webhooks tab (if the tab does not work, kindly raise a ticket here)

4. Click the Add button to add a new Webhook

5. Select the event source type

Note:

If you select All, the webhook will fire for all conversions
If you select Facebook, the webhook will only fire when a fbclid is captured by the pixel
If you select Google, the webhook will only fire when a gclid is captured by the pixel
For other ads platforms, select Custom and use utm_source to distinguish for this source

6. In the next step, name your webhook

7. Set the conversion type for which you want the webhook to fire. We recommend setting up one webhook per conversion type (e.g. one for signups, one for FTDs)

8. Input the Zapier URL you got from Zapier and set the method as POST

9. Press Submit

Testing the Zapier Webhook from Routy

Sending a simulated event from Routy

1. Go back to the traffic source page of the webhook you just created

2. On the webhook section of your traffic source find the simulate button and press

3. Click the Simulate Webhook button to send a webhook simulation to Zapier

Testing the simulated event on Zapier

Click Test trigger
The following screen will appear. Click Continue

Linking the Zapier webhook to the Ads Platform

Note that you can link your Zapier webhook to ads platforms such as:

Google Ads
Meta Ads
Microsoft Ads

Google Ads

1. On App Event search input type “Google Ads”. Click on highlighted event

2. As Action Event choose Send Offline Conversion. Click Continue

3. Choose your Google Ads account. Click Continue when ready

Press Connect a new account if you cannot find your Google Ads account.

4. Select Google Click ID (GCLID) under Conversion User Identifier Source

5. Under Google Click ID (GCLID) Search for gclid and select Main Attributions Gclid

6. On Conversion Action choose the relevant conversion

OR search for Event Name

If you don't have Google Ads conversions set up - check out the next section, otherwise, skip it.

Setting up your conversion actions on Google Ads

If you cannot find any conversion actions, this means you still need to create them on Google Ads. To create conversion actions, head over to your Google Ads account.

Tools and Settings > Conversions > New Conversion Action

Select the Import conversion type.

Set up a Converted lead conversion category, and set a name for the conversion action (we recommend using Signup or FTD).

Select the appropriate settings and press Create and Continue.

Once you've done this be sure to reconnect to your Google Ads account on Zapier by pressing on the three dots near your account name and selecting Test Connection.

Finalizing the link between Zapier and Google Ads

7. On Timestamp search from Event Time Stamp. Not to be confused with Click Time Stamp.

8. On Value search for Event Value

9. On Currency Code search Currency Code

10. Click Continue

Authorize Zapier to link to Google Ads

If this is your first connect between Zapier and your Google Ads account, you must first authorize Zapier from Google Ads by following the steps on this link.

Testing Zapier sending the event to Google Ads

Since we are using a fake gclid value, if you try to test the Zap you’ll get the following error:

So we suggest you skip the test and Turn on Zap. Once you have a Real conversion you’ll see a success on Zap History.

Aaaand you're done! You should start seeing your conversions flow into Google Ads from Routy.

To check each webhook sent from Routy, head over to your traffic source page by pressing on Traffic Sources in your Routy sidebar. Find the traffic source and press on the Webhooks tab. Select the webhook (we recommend having one for signups, and one for FTDs) and press Webhook history. There you can see every event sent!

Troubleshooting Tips

Ensure that your pixel is working correctly by checking the traffic source health status and the Views report (you can even see the gclid/fbclid/msclkid captured)
Check the webhook settings:
- Check the conversions the webhook is set to fire for
- Check the source the webhook is set to fire
Check the webhook history (Traffic Source > Select traffic source > Webhooks > Select webhook > Webhook History) to see what conversions have been fired
Check what conversions you have received for the traffic source in the Conversion Report