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How Routy extracts your affiliate program data

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  • Updated

In this article, we will explain how and what Routy extracts your affiliate program data as well as the pros and cons of each method.

  • Which programs does Routy support?
  • What data does Routy extract?
  • The methods of how Routy extracts affiliate program data & their differences
  • The differences between each method

Which programs does Routy support?

Routy supports over 900 affiliate programs including all major iGaming affiliate program softwares such as MyAffiliates, IncomeAccess, NetRefer, ReferOn, Cellxpert and more. If Routy supports a program, this means it can extract stats via crawling or API from the backend, and passes a click parameter out of the box.

 

  Non-Supported Programs Supported Programs
Number of Clicks on Routy Links ✅ ✅
Postback Tracking ✅* ✅*
Stats Extraction ❌ ✅
Click Parameter Tracking Manual Setup Available

* - only available if the program supports postback tracking

✅ - Available

❌ - Not available

 

What data does Routy extract?

Routy extracts as much data as possible from the affiliate programs. Below are the 5 main reports Routy extracts and how they are classified:

 

Report Click ID Tracker (Marketing Source) Brand Time Column
Click ✅ 🟡 🟡 Day
Tracker ❌ ✅ 🟡 Day
Brand ❌ ❌ ✅ Day
Day ❌ ❌ ❌ Day
Month ❌ ❌ ❌ Month

E.g: The Click Report always contains a Click ID (also known as a dynamic parameter), sometimes contains the brand and/or marketing source, contains a day column

✅ - Available

🟡 - Sometimes available

❌ - Not available

 

Methods of extracting affiliate program data

Routy has four methods of extracting data from affiliate programs, listed below:

  • Crawling - Routy's crawler extracts stats from the program using the credentials provided by the affiliate
  • API Extraction - Routy's crawler extracts stats from the API feed of the program using the credentials provided by the affiliate
  • Postback Tracking - The Routy postback links are inputted in the affiliate program or provided to the account manager who then sets up the tracking on the affiliate program side. Each time a conversion (e.g. signup, FTD, qualified player) happens, an event is sent to Routy and shows in the Routy reports
  • Manual Upload - You can upload your stats manually into Routy, by uploading a CSV or XLS file in the required format, as explained here

The differences between each method

The table below explains the differences between the four methods:

  Crawling API Postback Tracking Manual Data Upload
Credentials User/PW API Keys None None
Automated ✅ ✅ ✅ ❌
Metrics Extracted All (depends on program) All (depends on program) Typically only conversions (depends on program) Typically only conversions (depends on program)
Reports Extracted All (depends on program) All (depends on program) Click All (depends on program)
Time for latest data 12-36 hr delay 12-36 hr delay Realtime Depends on frequency of manual data
Routy Links Not Required Not Required Required Not Required
Reliability (Ordered from 1-3 where 1=High) 2 1 3 1
Typical User All Affiliates All Affiliates Affiliates running PPC campaigns Affiliates receiving stats via email

 

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