In this article, we will explain how Routy extracts your affiliate program data as well as the pros and cons of each method.
- The 3 methods of how Routy extracts affiliate program data & their differences
- The differences between each method
Methods of extracting affiliate program data
Routy has 3 methods of extracting data from affiliate programs, listed below:
- Crawling - Routy's crawler extracts stats from the program using the credentials provided by the affiliate
- API Extraction - Routy's crawler extracts stats from the API feed of the program using the credentials provided by the affiliate
- Postback Tracking - The Routy postback links are inputted in the affiliate program or provided to the account manager who then sets up the tracking on the affiliate program side. Each time a conversion (signup or FTD) happens, an event is sent to Routy and shows in the Routy reports.
The differences between each method
The table below explains the differences between the 3 methods:
| Crawling | API | Postback Tracking | |
| Credentials | User/PW | API Keys | None |
| Data Extracted | All | All | Signups, FTDs |
| Time for latest data | 12-36 hour delay | 12-36 hour delay | Near-Realtime |
| Routy Links | Not Required | Not Required | Required |
| Reliability (Ordered from 1-3 where 1=High) | 2 | 1 | 3 |
| Typical User | All Affiliates | All Affiliates | Affiliates running PPC campaigns |
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