Account-to-Account (A2A) Integration

Account-to-Account Integration (A2A) enables one Routy account (the Master) to automatically send conversion data to another Routy account (the Subaffiliate).

✅ Key Benefits

• Subaffiliates: Access to Routy’s powerful tracking and reporting tools for deeper insight into performance — as if they had a direct brand deal.
• Master Affiliates: Seamless, automated reporting to subaffiliates with no need for manual data sharing.

⚠️ Note: This functionality works only for affiliate accounts where dynamic variable reporting or postback tracking is supported.

🛠️ Setup Steps

1. Master creates traffic source

• A unique traffic source must be created in the Master’s Routy account for each Subaffiliate.

2. Master requests webhook

• Create a webhook on the traffic source and define which conversion types should be forwarded (e.g., Signups, FTDs).
• Routy will provide a custom webhook URL to be shared with the Subaffiliate.

3. Request affiliate program for Master

• If this is the first time setting up A2A, the Master should contact Routy to:
  • Create a new affiliate program (e.g., “Master Affiliate Network”).
  • Share the list of brands they will be promoting via Subaffiliates.

4. Subaffiliate adds new affiliate account

• Subaffiliate logs in to Routy and adds a new affiliate account under “Master Affiliate Network”.

5. Subaffiliate adds Routy links

• The Master provides affiliate links (Routy format), which are added to the new account.

6. Subaffiliate generates tracking links

• Subaffiliate creates Routy links as usual and can append custom parameters if needed (e.g., for campaigns or pages).

📊 Managing the Integration

Subaffiliate View

• Conversions sent by the Master will appear under the “Master Affiliate Network” account.
• Data is fully integrated into their existing dashboards (Traffic, Player, Brand, Page, etc.).

Master View

• In the traffic source settings, the Master can:
  • Manage webhooks (on/off, edit, delete).
  • View a full log of conversions sent.