Business Intelligence - Traffic Source Dashboard

Unlock the secrets of your website's traffic with Traffic Source dashboard - gain valuable insights into your top-performing brands and optimize revenue generation on every page!

Note: Routy clicks refers to players passing through Routy generated affiliate links

The traffic source dashboard gives you a deeper look at your traffic source's performance. This view is particularly useful if your traffic source is a website, due to the page breakdown feature. This dashboard only shows you data passing through Routy links. Routy links are the only way for you to get such high quality data.

By default, the dashboard shows data for this month and all your traffic sources. Use the filters to view performance for a specific traffic source or period. Unlike the High Level Dashboard, visualizations can be filtered by date, allowing you to select any time period you'd like to take a closer look at.

The dashboard is split into three sections:

• Overall Metrics
• Page and Brand Breakdown
• Daily Trends

Overall Metrics

These visualizations simply shows your overall KPIs based on your selected filters.

Page & Brand Breakdown

If your traffic source is a website, the page breakdown will show your KPIs for every page of your website. If you press on a page, you will filter the entire dashboard by that page - allowing you to view overall metrics, brand performance, and trends for that specific page.

Similarly, the brand breakdown - allows you to compare performance between different brands, as well filter the dashboard for that specific brand. Using this you're able to see overall metrics, daily trends, as well as the performance of the brand across different pages on your traffic source.

Daily Trends

This visualization shows conversions and conversion rate per day for the selected period.

Tip: If your traffic source is a website, this dashboard can be extremely powerful. Use the page breakdown table to not only find which content works best, but your best performing brands per page, and optimize accordingly. Use the daily trends graph to monitor how performance has changed.