Deep-diving your data – Routy

The Reports section should be used to analyse your data at a deeper level. Here you can see where every single view and click on your traffic source came from.

Performance Report

This report shows all the clicks on your Routy links, which you can filter by period, traffic source, account and brand. This report can be very powerful when analysed in depth, due to the amount of data it shows you (date and time of click, country, brand and account that received the click, OS, device and more).

Conversions Report

This report is similar to the Performance report, however it shows all the conversions that came through Routy links. Here a conversion means that after clicking, the user completed at least one step of the journey with the brand (i.e. signup onwards).

Note: Date here refers to the date of the conversion

Clicks Report

The Clicks Report shows all the clicks on your Routy links, which you can filter by period, traffic source, account and brand. This difference between this report and the performance report is that in this report you can deep-dive every click by clicking through it.

Here you’ll be able to see the journey of that user, from when they landed on the traffic source up to their activity with the brand.

Views Report

This report shows you all views on your traffic sources, with the time the view occurred and whether it resulted in a click-through. The data provided here includes the referrer, the URL the user landed on, the page title, the country, as well as device information.

Postback Report

If you have set up post backs through Routy, this report will show you the traffic source, account, brand and relevant metrics.

Affiliate Programs Reporting

These reports allow you to view KPIs at an account level for the selected period. You can also split the data by date using the toggle to view a daily breakdown.

Crawler Reports

Crawler Reports are reports all extracted from the affiliate backends by the Routy Stats Crawler. In these reports you can filter for the relevant account and period.

There are 5 reports available:

Day Report
Dynamic Report
Brand Report
Tracker Report
Post Back Report