Routy Dashboard

This dashboard is the original Routy dashboard that gives you a high level performance overview. This article explains

• The Dashboard and the data being shown
• The Traffic Source View

Dashboard

The Dashboard is designed to give you a high level overview of your numbers. It is split into 3 sections

• Scorecards
• Trendline
• Table Breakdown

The table below explains the sections in greater detail, explaining the data you are seeing:

In the top right you can filter for whichever time period you would like to see. The Dashboard features 4 KPI scorecards, and a multi-KPI graph that you can use to see your performance trend. You can include/exclude a KPI by clicking on it on the graph.

Finally, the dashboard also allows you to view your data in a table view, with a breakdown by traffic sources, accounts, brands and day. The traffic source data shows data that has passed through Routy links, while the Accounts and Day data shows data that was crawled from the backends.

Traffic Source View

To analyse data for your traffic source simply click on the relevant traffic source in the Routy Dashboard. This will take you to a similarly structured page, specifically for your traffic source.

Note: The data in this dashboard only shows data passing through Routy links OR has been mapped via tracking profiles.

Here you can filter for the relevant period and view overall numbers, trends and a breakdown by various dimensions. You can also export your breakdown data to apply further analysis, as well as filter using the Search function.

If your traffic source is a website you will be able to even get a page breakdown of your conversions - one of the most valued functionalities of Routy.